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NJOY Recycles

No matter which way you spin it, the earth is our responsibility.

(Pun intended).

If you’ve ever invested time to watch a nature documentary, you’ve heard how magnificent, complex and precious Earth is. Whether via the silky smooth voice of David Attenborough or that science teacher who gave you an A on your stellar Styrofoam solar system (I’m full of these puns today), we’ve all been informed of the importance of the big E.

However, sometimes we forget “the environment” is more than where we take our dogs to do their business.

It’s the air you suck in during that first morning yawn. It’s the water you splash on your face. It’s the eggs and the bacon and the coffee you wolf down and the reason you can digest it all in the first place. Yes, the environment is the grass and the clouds and the squirrel that stole crackers from your picnic lunch… but it’s also the light in your office. The way you get your mail. The suit you just bought. The bedtime story you read your kids.

“The environment” is bigger, more powerful and more awe-inspiring than (literally) anything else. Therefore, it’s our responsibility to take care of it.

Unless it’s also Opposite Day, one way we will never give back to the environment is by smoking tobacco cigarettes. According to Keep America Beautiful, cigarette butts make up 38% of all U.S. roadway litter. Furthermore, some places, such as San Diego, spend millions of dollars to remove cigarette butt litter every year.

NJOY doesn’t only want to obsolete tobacco cigarettes. We want to make our e-cigs as eco-friendly as possible.

That being said, here are some facts about NJOY’s recycling program:

  1. We have one (there’s a start).

  2. To date, 359,780 used NJOY King units have been sent into NJOY.

  3. People from every American state have contributed to the NJOY recycling program by sending in NJOY Kings.

  4. In May 2014 alone, California recycled the most NJOYs (5,136!) followed by New York (4,208), Virginia (2,960), Florida (2,880), and Missouri (2,848).

  5. If you send in 8 NJOY Kings with this recycling form, we’ll send you one – fo’ free!

Happy World Environment Day! Turns out, it’s easy being green.