We love our product. We love its potential. We love how it's changing lives. I guess you could say, we just love to love it.
So when USA Today asked for our CEO Craig Weiss to stand up for the truth about e-cigarettes, of course he accepted the challenge. We’re dedicated to being a 100% transparent and reliable source for e-cigarette news, and along with the news comes views that are oppositional to the one we have.
That being presented, here is how we responded.