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When Adversity Strikes

“Show me someone who has done something worthwhile, and I'll show you someone who has overcome adversity." -Lou Holtz

Thank you, Lou. We think so, too.

E-cigarettes are stars in the news and on feeds these days – but unfortunately, they don’t always take the stage in the most flattering spotlight. NJOY has faced a lot of adversity over the years, but our determination to obsolete tobacco cigarettes has never swayed. Our mission now is just as important and real as it was when NJOY was just an idea, and we won’t let calumniation deter us from developing and promoting game-changing products.

Yesterday in our home base of Scottsdale, Arizona, we were awarded the Response to Adversity award by the Greater Phoenix Chamber of Commerce at their Impact Awards ceremony. Our CEO Craig Weiss looked mighty dapper as he gave an honorable acceptance speech in front of his NJOY family and hundreds of other business-savvy folks. Yesterday was a day that made us all proud, and we want to formally thank the Greater Phoenix Chamber of Commerce for recognizing our steadfast strength as we continue to grow.

High-fives all around! And a shout-out to all NJOYers whose perseverance is not only admirable, but crucial. It’s true we’ve got a big mountain to climb. But we’ve made it this far – and even from here, the view is beautiful.