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Executive Team

Craig weiss

Craig Weiss, Chairman

Before Craig came on board at NJOY, he was a U.S. Registered Patent Attorney and spent most of his years obtaining patents for his client’s inventions. In his spare time he even managed to get three patents in his own name, including two for medical devices.

Not a bad guy to have around a device and ecommerce company, to say the least. But wait, there’s more . . . Before joining NJOY, Craig was also the managing member of a hedge fund having $50 million under management, which focused on publicly traded companies involved in material intellectual property litigation. A published author, Craig co-authored (with his brother Jeff, who is NJOY’s General Counsel), “I Am My Brother's Keeper: American Volunteers in Israel's War for Independence 1947-1949,” which features a foreword from Prime Minister of Israel Benjamin Netanyahu. All in all, not bad for a guy with a Bachelor’s degree in Philosophy (from the University of Pennsylvania) and a law degree from Arizona State.

Geoff vuleta


Geoff is the founder and former CEO of Fahrenheit 212, a New York-based, award-winning innovation consultancy that invents and brings to market new products, services, and businesses for Fortune 500 companies. Prior to his tenure at Fahrenheit 212, he was a worldwide board director of Saatchi & Saatchi for five years. Geoff is a prolific writer and speaker, writing extensively on a range of innovation topics in Forbes, Fast Company, the Wall Street Journal, the New York Times and BusinessWeek.

Mark scatterday


Mark is a lifelong entrepreneur and constant tinkerer. Before joining us in 2011 he founded and ran several startups including Proinnovative, a promotional products company, where he honed his skills in handling explosive growth, Asian manufacturing, product development, industrial design, consumer marketing, and brand positioning. A rare mix of skills that earned him the honor of being a Finalist for Ernst & Young’s Entrepreneur of the Year in 1995. Mark also created The Gripp™, a popular hand-strengthening squeeze ball that has sold more than 30 million units worldwide. His is a handshake that you wouldn’t soon forget.

Jeff weiss


Jeff joined NJOY in late 2012, after being lured away by his brother Craig from a 25-year career in private practice, focusing on patent litigation and patent prosecution. Jeff graduated second in his law school class at Arizona State University, first in his class at Georgetown, where he earned a Masters in international law, and not willing to give up the books, is currently getting his Masters in Biotechnology from Johns Hopkins University. Jeff co-authored (with his brother Craig) “I Am My Brother's Keeper: American Volunteers in Israel's War for Independence 1947-1949,” which has earned both Jeff and Craig appearances in the upcoming Nancy Spielberg documentary, “Above and Beyond.”

Josh rabinowitz


Josh came to NJOY on a leave of absence from Princeton University, where he is a full professor in the Department of Chemistry and the Lewis-Sigler Institute for Integrative Genomics. Dr. Rabinowitz received both an M.D. and Ph.D. from Stanford University. Thereafter, he co-founded Alexza Pharmaceuticals, where he invented the Adasuve Inhaler for treatment of acute agitation, an FDA-approved inhalation drug product. Dr. Rabinowitz is an inventor of more than 130 U.S. Patents and author of over 110 major journal articles, including seven in the past four years in Science or Nature. At NJOY, Dr. Rabinowitz is responsible for all science-related aspects of the business, including the laboratory and clinical testing of NJOY products, and oversight of product manufacturing and quality control.

David graham


David Graham left an influential position as Senior Director of International Government Affairs at Johnson & Johnson, where he led tobacco control-related public policy for key markets around the globe, to join NJOY as our Senior Vice President for International Regulatory Affairs, where he oversees all regulatory affairs in the U.S. and abroad. Before joining Johnson & Johnson, David was Senior Director of Global Public Policy for Pfizer, where he led public policy for their Tobacco Dependence business. David is a graduate of Columbia University School of International & Public Affairs with a Masters in Public Policy & Administration. He has more than 20 years of experience with tobacco control, smoking cessation, and related regulatory reforms.

Bo ekberg


Bo Ekberg joined NJOY in early 2013 leading NJOY’s international expansion outside the US, having previously worked as a start-up entrepreneur in London. Prior to this Bo accumulated 20 years of international FMCG business experience in both Western and Central Europe, the Middle East, South East Asia and Russia holding various senior Sales, Marketing and General Management positions during this time. Following service in the Danish Royal Life Guards, Bo earned his Masters in Economics and Political Science from the University of Copenhagen and his Executive MBA from INSEAD in France. A native of Denmark, Bo is married with two children and resides permanently in London, England.

Vito maurici


Vito Maurici joined NJOY in June 2011 as its senior vice president of sales and distribution. Before joining NJOY, Maurici had an extensive career in sales and marketing at Altria Sales and Distribution (formerly known as Philip Morris USA.) While at Altria, Maurici was a vice president of sales where he led a 550-person regional sales organization generating $4.7 billion in annual sales for the $23 billion consumer products company. He oversaw the execution of new product launches, merchandising programs and retail promotions for more than 50,000 stores across ten states. While at Philip Morris, Maurici held roles of increased responsibility in sales and marketing positions in a variety of geographic markets, including international. Maurici earned his bachelor’s degree in marketing and management from Indiana University's Kelley School of Business. A native of Chicago, Maurici is married with four children and resides in Dallas, Texas.

Rebecca collins


Rebecca came to us in 2013 after a lengthy career as Associate General Counsel at a large government defense contractor, where she focused primarily on global labor & employment law and mergers and acquisitions (and was recognized in 2013 as "In-House Counsel of the Year" by the Arizona Chapter of the American Corporate Counsel Association ). Not unlike most people in early 2013, Rebecca had never heard of an electronic cigarette. However, after stumbling upon NJOY and learning of the Company's mission to obsolete the combustible cigarette, she jumped at the opportunity to join the fight and change the world. Like Craig, she is a proud undergraduate from the University of Pennsylvania, but received her law degree from the other (she claims "better") law school in Arizona --- the University of Arizona.